Figuring out how to brand yourself as a content creator can be difficult — doubly so when algorithms on Instagram and TikTok punish you for venturing outside your established niche. This means that creators are forced to brand themselves as one thing — beauty gurus, cultural commentators, amateur comedians — and stick to that thing. For some people, though, finding a niche is easy. For example, if you’re posting about your job, there’s your niche sorted.

One creator seems to be tiring of being associated with her niche and chosen career, and took to TikTok to complain. Beth the Baker, whose account has now been deactivated following the online backlash, posted a video in which she complained, “Every single time I tell someone I’m a baker, they go, ‘Oh, what’s your favorite thing to make?’” Her delivery makes it clear that this isn’t a question you should feel comfortable asking her.

@hazlekat #stitch with @BethTheBakerr ♬ original sound - kait hazlehurst

People were confused. Asking someone further questions about their career is a normal part of having a conversation — when someone finds out I’m a writer, their next question is usually, “What do you write about?” — and if being asked questions about baking annoys you so much, why did Beth choose to base her entire online identity around the fact she bakes?

Other TikTokers stitched Beth’s video making similar points. Kait Hazlehurst asked, “Have you tried saying it like a job instead of an identity?” which is a read of anyone who has fallen into the trap of making their job a huge part of their identity, oops.

@notkahnjunior #stitch with @BethTheBakerr ♬ original sound - kahn

Several commenters pointed out that people don’t generally ask follow-up questions about their jobs and they wish someone would, with one person writing, “I’m a scientist and it’s my entire identity and when I tell someone I’m a scientist they don’t ask anything .” Somebody ask this girl which element is her favorite before I cry!

Other commenters lamented, “i work in a pharmacy & no one ever asks me my favorite drug :(” and “I’m a therapist and no one ever asks me for my favorite crippling trauma ,” so maybe our takeaway from all of this is that we should ask literally everyone follow-up questions about their jobs except for Beth, with whom we should avoid engaging in conversation because she seems a little on edge.

My advice for Beth? Have a piece of bread and maybe you’ll calm down