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20 Modern Brands… As They Looked in the 1970s

A lot of "modern brands" have been around for longer than we realize, going through design overhauls and facelifts as times change.

By Daniel Bonfiglio

Published 4 months ago

A lot of "modern brands" have been around for longer than we realize, going through design overhauls and facelifts as times change. 


These 20 brands were all with us in the 1970s, and are still around today. You probably know what they look like now, but here is what they looked like back then. 

  • 1

    Bounty

    Although they were still called the “quicker picker-upper.”

    Bounty

  • 2

    Pringles

    Julius Pringles definitely got a facelift.

    Pringles

  • 3

    Charmin

    With babies instead of bears.

    Charmin

  • 4

    Taco Bell

    Much more playful.

    Taco Bell

  • 5

    Trident

    Much more plain in this 1975 ad.

    Trident

  • 6

    Lipton

    Better taste back then, but worse design.

    Lipton

  • 7

    Popsicle

    Not much change in the logo.

    Popsicle

  • 8

    Life Savers

    Lollipops no more.

    Life Savers

  • 9

    Cheer

    (With color guard.)

    Cheer

  • 10

    Clearasil

    I’d say their modern blue works better than this brown.

    Clearasil

  • 11

    The Big Mac

    Not everything has to change.

    The Big Mac

  • 12

    Mountain Dew

    Before the daredevil days.

    Mountain Dew

  • 13

    Budweiser

    A guide to all their cans, concluding with the 1976 version.

    Budweiser

  • 14

    A&W Root Beer

    You could even buy it in a jug.

    A&W Root Beer

  • 15

    Jell-O

    And one of its offshoot products, Spoon Candy.

    Jell-O

  • 16

    Ford

    “Built Tough” originated in 1977.

    Ford

  • 17

    Panasonic Ad

    For color TV.

    Panasonic Ad

  • 18

    Dairy Queen

    Originally a takeout stand, this store was in Atlanta in 1975.

    Dairy Queen

  • 19

    Cheerios Box

    Featuring the Muppets in 1979.

    Cheerios Box

  • 20

    Tupperware

    A brand so powerful they changed language.

    Tupperware

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