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20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

Just Do It.

By Carly Tennes

Published 6 months ago in Wow

Since the company's founding in 1964, Nike sneakers have always been cool. Case in point? These retro snaps of athletes, stars and regular folks who rocked the swoosh decades ago ... and still look rad in 2024. 


From Michael Jordan striking a pose to vintage ads helping runners hit their stride, here are 20 pics of what Nike sneakers looked like in the 1970s and '80s

  • 1

    “Michael Jordan, used as the source for the Nike Jumpman logo (1985).”

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 2

    A still from 'Rocky III,' 1982.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 3

    A still from "Flashdance," 1983.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 4

    A 1977 ad for Nike’s Waffle Trainer

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 5

    An ad for Nike Air sneakers, date unknown.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 6

    Farrah Fawcett flaunts her skate chops — and her Nike shoes — on set of Charlie’s Angels, 1977.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 7

    An early ad promoting The Eagle sneaker.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 8

    A Nike ad from the ‘70s.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 9

    Michael J. Fox sports some (Marty Mc)Fly kicks in 1985’s “Back to the Future.”

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 10

    An early Nike ad promoting their shoes’ durability.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 11

    Tennis star John McEnroe hits the court in his Nike sneakers, 1981.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 12

    A page promoting the Women’s Air Control II

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 13

    Tom Cruise poses in his Nikes in a promo photo for 1983’s “All the Right Moves.'

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 14

    Nike’s iconic “we named our shoes after a woman” ad.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 15

    An ad for Air Jordan 3.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 16

    A very ‘80s woman appears in a Nike Air ad.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 17

    An ad for Nike’s Daybreak sneakers.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 18

    A still from 1981’s ‘The Steeler and the Pittsburgh Kid.’

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 19

    Spectators sport Nike sneakers at the U.S. Open, 1982.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

  • 20

    Artist Keith Haring flexes his high tops, 1988.

    20 Pics of What Nike Sneakers Looked Like in the 1970s and '80s

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