By 1970, the '70s shift was well underway, pushing society away from suits and black ties, towards bell bottoms and funky colors.
The 1970s were a time to start embracing your true self, and that's what most people did.
We've already shown you many photos detailing life in 1970, but here are 25 more.
1
On Vacation
The Summer of 1970.
2
A Foundryman
Pouring molten iron into a mold at the Portland Stove Foundry in Portland, Maine, 1970.
3
Sitting on the Hood
“My Dad's much loved Buick Electra 225.”
4
At an Amusement Park Santa Cruz, California, 1970.
5
Technician
Preparing a Soxhlet extractor for operation, June 1970.
6
Bill Gates
On an odd bike in 1970.
7
Kids
Looking at newly developed photographs. Sweden, 1970.
8
Family Meal
Soup and salad in 1970.
9
2nd Platoon
Fort Ord, California, 1970.
10
Fruit and Vegetable Market Stalls
Soho, London, October 1970.
11
“My Grandma”
"After winning a drag race with her corvette, 1970."
12
Mother and Daughter
NYC, 1970.
13
Loaded Up
“On my way to Alaska.” 1970.
14
Carnation Instant Breakfast Ad
A body couldn’t ask for anything more. (Allegedly.) 1970.
15
School Parking Lot
Hanging out, 1970.
16
Woman and Dog
Spotted in Los Angeles.
17
Newlyweds in 1970
Taking a romantic walk in The Cloisters in New York City.
18
New Shopping Mall
Grand opening in 1970.
19
Christmas in 1970
Pantsuit, and red and white decorations.
20
Ad for Marlite Plastic-Finished Paneling
In 1970.
21
Horse and Miners
Pit pony inside mine. France, 1970.
22
Sisters
Matching outfits for a wedding, 1970.
23
Saundra Brown
The first black woman on the Oakland police force. 1970.
24
Three Sisters
Clapham, London in 1970.
25
At the Bar
A pub in Ireland, circa 1970.
