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30 Seriously Primo Sweepstakes from the 1960s and 1970s

*crosses fingers*

By Carly Tennes

Published 6 months ago in Wow

Long before sweepstakes were widely disregarded as a con aimed at convincing people to buy things they don't need — despite the long-running disclaimer of "no purchase necessary" — consumers had hope they'd actually win something. Enter these spectacularly '60s and '70s sweepstakes, complete with cars, cash, and even a date with Spock himself.


From yachts to trips to Sweden, here are 30 seriously primo sweepstakes from the 1960s and 1970s. 

  • 1

    “Quaker Cereals Sweepstakes, Puffed Wheat, Puffed Rice, Shredded Wheat, Quisp Quake, Life, Cap 'N Crunch, and more. 1968.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 2

    “Match your lipstick to your 1967 Ford Mustang! Print ad for Tussy cosmetics (and presumably Ford).”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 3

    “Write your own ticket! 1966.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 4

    “Win a trip to Sweden. Touch of Sweden Hand Lotion, 1974.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 5

    “A date with Spock! Ad circa 1968/69 announcing a contest for a breakfast with Leonard Nimoy, offered as part of the Twin Cities Winter Carnival celebrations. Winners also rode in the parade! Nice!”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 6

    “Baggies Filled With Cash! Baggies® 1964.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 7

    “Kraft Chocolates/Mary Poppins Giveaway”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 8

    “Dr Pepper's Charge! Get Goin' Again Sweepstakes, 1968.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 9

    “Junior Mints Vacation to the Stars Sweepstakes”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 10

    “Mennen Swingin’ Sweepstakes!”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 11

    “The Breck Beautiful Hair Beautiful Downtown Burbank Laugh-n Sweepstakes”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 12

    New Wheaties Outdoor Living Sweepstakes

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 13

    “Kool-Cricket $10,000 Sweepstakes”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 14

    “Gleem Toothpaste - September 1966 - Batman's TV Sweepstakes.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 15

    “Win fabulous furs by Schiaparelli in Wyler's 'Fur Weather Friends' Sweepstakes" - Wyler Food ad [1968].”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 16

    Ultra Brite Toothpaste’s Love-Bug sweepstakes.

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 17

    “1966 Avis Rental Car with Plymouth Fury sweepstakes.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 18

    “Hi-C Drinks with $25,000 Sweepstakes offer, 1964.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 19

    “Mr. Wrangler Catch-a-Mustang Sweepstakes”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 20

    “Kentucky Fried Chicken 'Bike-to-school' Sweepstakes at upstate NY locations (September 23, 1976).”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 21

    “Neet Hair Remover with '78 AMC Pacer, Trip, Camera and Perfume Sweepstakes [1977].”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 22

    “A Kool cigarettes sweepstakes, 1975: the 63ft yacht 'Lucky Lady' from the film of the same name was the grand prize.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 23

    “General Electric with Mr. Magoo ‘Light Up Your Lifestyle’ sweepstakes, BH&G, 1979.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 24

    “Dunkin' Donuts Party Time Sweepstakes - October 1971 - Win a 1972 Dodge Dart Demon.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 25

    “Famous Clark Bar Superhero Sweepstakes.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 26

    “Pennsylvania House 1776 Sweepstakes [1975]”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 27

    “Win A Pair of AMC Pacer cars with Dial's "Bars and Cars" Sweepstakes [1975].”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 28

    “RCA and Glad Sweepstakes, 1978”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 29

    “Poster for the Star Wars Toyota Space Fantasy Sweepstakes, 1977. Artwork by John Van Hamersveld.”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

  • 30

    “Yardley SWEEP-you-off-your-feet-STAKES!”

    30 Seriously Primo Sweepstakes from the 1960s and 1970s

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