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Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

Kraft Mac & Cheese has been an easy dinner staple for families around the country for decades.

By Daniel Bonfiglio

Published 1 year ago in Wow

Kraft Mac & Cheese has been an easy dinner staple for families around the country for decades, but many of you might not realize just how old it is. Originally introduced during the Great Recession in 1937, the first boxes of Kraft Mac & Cheese could feed a family of four for just 19 cents. 


In the decades following, the recipe changed from time to time, and the brand engaged in countless promotions and partnerships to help sell its popular product. But the spirit of the product never altered. 


Check out these 22 old ads, boxes, partnerships and plates of pasta that show you just how much, and just how little America's favorite insistent dinner choice has changed in the last 90ish years. 

  • 1

    1937 Kraft Cheese Tricks Double Boiler Magazine Print Ad Ephemera.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 2

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 3

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 4

    Ad from 1961.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 5

    1962 ad.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 6

    1964 ad.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 7

    1975 Kraft Dinners Macaroni & Cheese Robust Flavor ad.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 8

    1976 ad.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 9

    1977 ad.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 10

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 11

    1988 box.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 12

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 13

    Kraft partnership with crayons.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 14

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 15

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 16

    Metal Kraft Macaroni & Cheese Tin Dinomac.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 17

    1990 KRAFT Macaroni & Cheese LCD Watch.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 18

    1993 The Flintstones Kraft Macaroni & Cheese Dinner.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 19

    Kraft Macaroni & Cheese Dinomac Novelty Transistor.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 20

    Supreme Kraft Macaroni & Cheese - Limited Edition Shapes.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

  • 21

    Kraft Macaroni & Cheese Macaroni Club Watch.

    Here’s a Ridiculous Look At Kraft Mac & Cheese Through the Ages

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