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Pricey fashion brand Balenciaga recently released a new bag that costs $2,145

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The only problem is that, well, it looks a lot like IKEA’s iconic Frakta tote bag

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You know, the big blue one that costs 99 cents

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The internet had a good laugh about it, but now IKEA has also joined the fun

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They made an ad designed to help people differentiate their bag from Balenciaga’s expensive impostor

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And as you can see, it’s pretty funny

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The advert was designed in collaboration with Swedish agency ACNE

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Which one do you prefer?