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12 Insane Brand Mascots From Our Childhoods

*turns off TV*

By Carly Tennes

Published 3 months ago in Wow

Though we may all know and love McDonald's Grimace, Flo from Progressive and Duo, the Duolingo Owl (may he rest in peace), not all mascots are created equal. Enter these terrifying monstrosities that somehow entered our youth. 


From creepy clowns to confusing hybrid creatures, here are 12 insane brand mascots from our childhood. 

  • 1

    Mountain Dew’s W— the Hillbilly

    Because nothing says "soft drinks" like the implication of moonshine!

    Mountain Dew’s W— the Hillbilly

  • 2

    Quiznos' Spongmonkeys

    Boasting big human eyes, tiny, furry bodies, and a look of true horror only seen in '80s slasher flicks, these short-lived Quiznos spokes-creatures were more of an abomination than a sandwich selling point.

    Quiznos' Spongmonkeys

  • 3

    Kellogg’s Bigg Mixx

    Described as a “Chicken-Wolf-Moose-Pig” hybrid, per the Yakima Herald-Republic, this short-lived cereal mascot tried to do a whole lot at once.

    Kellogg’s Bigg Mixx

  • 4

    The Smith’s Gobbledok

    This alien from “the Potato Planet” doesn’t have us buying any chips.

    The Smith’s Gobbledok

  • 5

    Burger Chef’s Burger Chef and Jeff

    “Burger Chef and Jeff (mascots for long-departed fast food chain Burger Chef) could be creepy AF (circa 1970s).”

    Burger Chef’s Burger Chef and Jeff

  • 6

    Michelin’s Michelin Man

    Though he may be animated today, the Michelin Man’s ancestors are truly the stuff of nightmares.

    Michelin’s Michelin Man

  • 7

    McDonald’s Mac Tonight

    No wonder this creepy McDonald’s mascot was co-opted as a part of an even creepier meme.

    McDonald’s Mac Tonight

  • 8

    Mucinex DM’s Mucus

    Much like his name implies, this dude is gross.

    Mucinex DM’s Mucus

  • 9

    Honeycomb’s ‘Crazy Craving’ Monster

    Boldly asking “what if Gritty was evil *and* addicted to sugar?” Since 1997.

    Honeycomb’s ‘Crazy Craving’ Monster

  • 10

    Tooheys' Tongue

    Nothing says “buy my beer” like a tongue worming its way down city streets and into a house party.

    Tooheys' Tongue

  • 11

    Nike’s Swoosh

    “Back in (1996) Nike spent $125,000 on a superhero mascot called Swoosh to appeal to kids.”

    Nike’s Swoosh

  • 12

    Sugar Rice Krinkles’ Krinkles the Clown

    This guy walked so Pennywise could run.

    Sugar Rice Krinkles’ Krinkles the Clown

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mascot brand weird old
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