Branding is one of a company's most powerful tools. It shapes identity, builds trust, and creates an emotional connection with customers. A strong brand instantly communicates values and personality, often becoming as recognizable as the product itself.

But when companies try to update or modernize their look, things don’t always go as planned. Rebrands that ignore customer loyalty, heritage, or clarity can spark backlash, confusion, and even financial losses. Something meant to refresh a brand instead feel like a betrayal, making it harder for audiences to relate. 

These moments remind us that branding isn’t just about logos or colors, it’s about the bond between a company and the people who believe in it and how that bond can break just as easily as it was built.