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Fruit Loops released a new commercial featuring a redesigned Toucan Sam with a drastically different cartoon style, light blue head, animated mouth with teeth and a rainbow color gradient on his beak. (KYM)

2

This commercial is not worth your time. Kellogs disabled comments and Like/Dislikes on the YouTube video. On their Facebook page, 80% of the reactions were Angry or Sad.

3

People thought that the redesign was so bad that it was fake even.

4

They didn't get the mouth right at all.

5

It's not the first time we've seen a failed brand mascot campaign but this might be one of the worst.

6

Twitter artists took their pen to try and create better redesigns.

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